Dipayan Baishya  

Date of Birth:

5th June 1981  

Nationality:

Indian  

Areas of Interest:

Indian Consumer & Media Space, Indian Communities & Social Geography, Libertarianism, 
New Media, Design-led Communication, Entrepreneurship, Corporate Leadership 

Published Work:  

        Book:  

       It Happened In India, Kishore Biyani with Dipayan Baishya

Published By Rupa & Co    ISBN: 978-81-291-1138-8 

      Articles:  

     Published over 150 articles on a wide range of topics in The Economic Times, Corporate Dossier, Brand Equity, Business Today, Media and Knowledge@Wharton, among other publications. From Wal-Mart's sourcing plans in India to lessons in supply chain from Mumbai's Dabbawalas, from reorganisation at Unilever India to change management at Aditya Birla group, from management lessons from the Armed Forces to inteviews with angel investors in Google.

     Covered issues like corporate governance, innovation and work-force diversity, business sustainability and human resource challenges across organisations. Have closely tracked the emergence of the organised retailing sector in India and covered other sectors like investment banking, private banking, private equity and recruitment services  

     Interviewed academics like Peter Senge, Deepak Jain, Robert Sutton, Sunil Gupta, Peitra Rivoli, business professionals like Ram Shriram, Michael Moritz, Jim Rogers, Chad Holliday, Bill Owens, Hans-Paul Buerkner, Kumar Mangalam Birla, Harish Manwani, Adi Godrej, Arun Maira, Nandan Nilekani and the General of the Indian Army, JJ Singh.  

    For more details check the Articles section.   

Career:  

May 2007 – Till Date: Senior Manager, Strategy & Communications, Group CEO Office, Future Group

Member of the strategy team that provides daily inputs to the Group CEO. Involved in establishing thought leadership for the group through engaging and communicating with media, investors, government bodies, advocacy groups and external stakeholders. Leading and executing all advertising and communication initiatives related to the Future Group brand as well as being involved in scenario planning, leadership development and building consumer and community insights for all companies at the group level. Future Group operates India’s largest network of retail chains as well as allied businesses.

April 2007: It Happened In India is released  

April 2004 - February 2006: Senior Correspondent with The Economic Times  

Part of The Economic Times' features team that brings out Corporate Dossier and Brand Equity. Responsibilities included analysing and reporting on industry trends, interacting with industry leaders, ideation and execution of articles, supervising design and production and product innovation.   

August 2002 - March 2004: Correspondent with Business Today   Acquired expertise in reporting on sectors like retail and consumer goods and media   

Education:  

1999 – 2002  B.Sc. (Honours) Economics, Presidency College University of Calcutta   

Professional Courses: 

Was part of the 37th Annual Wharton Seminar for Business Journalists held at The Wharton School, University of Pennsylvania in October, 2005  

Attended executive education programme on Marketing Strategies in a Competitive Environment conducted by Professors Dipak Jain Jagmohan Raju held at the Indian Schoolof Business in June 2005

Attended three-day Financial Management workshop in December 2005, conducted by Professor S Sundarajan from IIM, Bangalore  

Fellowships & Grants:  

Selected as the Don Sheehan International Journalist Fellowship 2005 recipient by The Wharton School  

Awarded Sir Ratan Tata Trust international travel grant for professionals  

Independent Assignments:  

Independently advising a media conglomerate, working with a trade organization on its publications and events and associated in the activities of a New Delhi-based libertarian think-tank and policy institute and an entrepreneur network’s Mumbai chapter.